September 2006 Buzz

Monthly Buzz #52
Transform Your Business
September 2006

FEATURE:
The Three P's of Successful Marketing

BUSINESS DEVELOPMENT CORNER:

TAX BRACKET:
Energy Efficiency Tax Breaks for Businesses

Feature:

The Three P's of Successful Marketing

If I had to come up with the three most important areas of marketing, they'd probably be the three Ps: positioning, presentation, and panache.

Business Development Corner:

How to Catch and Keep Your Clients

Think about your newer clients. How did you land the clients? Did someone refer them to you? Did they do a search on the Internet and find you? Did they see an ad and respond? Chances are, you've probably met most of your clients through referrals—one of the most effective ways to gain business.

Six Primary Obstacles to Marketing Measurements

Along the path toward better marketing accountability, there are many rocks, holes, roots, and other tripping hazards. Here are a few of the most common ones. Which ones are blocking your path?

Which Accounting Software is Best for You?

When it comes to choosing the best accounting or bookkeeping software for your business, the good news is, you've got a lot of options. So how do you decide which one will works best for you? The answer depends on your business needs.

File Your DBA

If your sole proprietorship or partnership is going by a name other than your own, make sure you file it with the state.

The Tax Bracket:

Energy Efficiency Tax Breaks for Businesses

The Energy Tax Incentives Act of 2005 provides significant tax breaks for businesses that install energy savings equipment. Such businesses will be entitled to generous energy tax credits or deductions. Like all tax laws, there are rules that must be followed to benefit from the new energy tax breaks. Some of them are quite complex.

-Pam Stenger

Memorable Quotes:

"The truth of the matter is that you always know the right thing to do. The hard part is doing it."

General H. Norman Schwarzkopf (1934 - )

"All successful people have a goal. No one can get anywhere unless he knows where he wants to go."

Norman Vincent Peale (1898-1993)

"Even if you're on the right track, you'll get run over if you just sit there."

Will Rogers (1879-1935)

DISCLAIMER
Information provided in this publication is intended as general information only and should be considered carefully for your own business situation before use. This firm and any associated companies accept no responsibility or any form of liability from reliance upon or use of its contents.