When
customers visit your website, they want information and they want it now. If
they can't find what they're looking for, they can get frustrated pretty
quickly and leave, or worse--they could wind up looking to one of your
competitors for what they need.
It's
important to keep the user experience in mind when it comes to your site.
This means you need to find a balance between your need to promote your
business and your customers' need to get the information they want.
So
just what are customers looking for when them come to your site? Let's get
right to it. Here--in no particular order--are the top 10 things customers
are trying to find on your site:
1.
Contact information, such as phone numbers, e-mail addresses and physical
location;
2.
Product information, which means in-depth information on the products or
services you provide, including prices;
3.
Samples of your products or previous work;
4.
Support, including product information, troubleshooting help, FAQs, etc.;
5.
The ability to shop, so customers can purchase products online or at least
find a physical location where your products are being sold;
6.
Company information, such as background information on the business and the
management team;
7.
News and announcements, including press releases and updated product or
service enhancements;
8.
Employment opportunities;
9.
An easy way to get back to your home page. The home page is where all paths
begin in the customer's mind, and they want to be able to get back to your
home page easily;
10.
Simple navigation that makes all these other items easy to find.
