Monthly Buzz #32
Transform Your Business
December 2004

FEATURE:
Determining if Your Website is a Good Sales Tool

BUSINESS DEVELOPMENT CORNER:

• Conducting Low-Cost Market Research

• A Compensation Plan to Keep Employees Happy Without Bankruptcy

• Creating a Positioning Message

• Creating Rules to Make Your Business & Team Succeed

TAX BRACKET:
To Shift or Not to Shift

Determining if Your Website is a Good Sales Tool

Almost every business today has a website that performs a number of duties.  One of the most important is sales.  If your website was a salesperson, would it be doing it's job?

Conducting Low-Cost Market Research

Market research may seem like a tool only available to those with large budgets, but anyone can conduct market research at little to no expense. It all depends on how you approach it.

A Compensation Plan to Keep Employees Happy Without Bankruptcy

Creating a compensation plan is a critical component of your people development program.  Here are some steps for creating a compensation plan that your team feels like they have contributed to and that you can manage easily. 

Creating a Positioning Message

This message reflects your company’s values and gives customers important information when they are deciding where to spend their money. Creating a positioning statement can be a difficult and confusing task because many businesses offer the same products and services - but it’s not impossible.

Creating Rules to Make Your Business & Team Succeed

Creating work rules is fundamental to business success and can be done without grief, confusion and resentment.  When people know what is expected of them, their chances for success are much higher than if they are constantly guessing what you want, how they can succeed and why things are the way they are.

To Shift or Not to Shift

- Mitchell Kirkpatrick

You may be able to benefit by shifting some income to your children who are under 14 years of age.  

"Flexible people never get bent out of shape!"
- Author unknown

"Nobody will believe in you unless you believe in yourself first." 
- Liberace (Pianist)

“Life is a self-fulfilling prophecy. You create the life you live through your choices and your thoughts. You won't always get exactly what you want, but in the long run you will get what you expect.”
- Noel Peebles - Author & Businessman