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Business
associations can be valuable sources for networking, professional
development and industry information. It’s important to think of business
associations beyond joint ventures and business partnerships. There are
business associations for small businesses, industries, women and members of
minority groups.
These
are valuable places to build contacts and find business opportunities
whether you are just getting started or have been in business for years.
Associations frequently sponsor seminars, events, speakers, discounts and
sometimes even political advocacy on local, state and national levels. While
associations can help you stay on top of industry trends and make contact
with key people, it’s important to be selective when deciding which
organizations to join.
Be
clear with yourself about how much time you have to commit and do some
research into how long the association has been around and what it has to
offer. Consider how much time and effort you want to commit to a group
compared to the potential benefits. These associations are not free usually
and the benefits of membership should be carefully weighed against the cost
of fees. Some associations will have different fees for state, local and
national membership. Consider which you may benefit from the most. It may
require some trial and error before finding the best association for your
needs.
But
remember, once you find one that works for you, make the most of it and stay
involved. Attending and occasionally sponsoring events, exhibitions, award
ceremonies and workshops will allow you to promote your business and gain
valuable information.
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