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To
succeed and get the most out of your marketing efforts, you have to first
make some critical decisions and close the gap on the range of competition.
It's a mistake to try and be too much to too many people. In this
marketplace, the winners exercise honesty with themselves and their
customers about what they offer and whom they serve. Before you analyze your
competition, clarify what your business does:
-
What
industries is my business in?
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What
products and services do we offer?
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What
brands are in direct competition with mine?
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Where
do we do business?
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What
are our channels of distribution?
The
clearer you are about what business you are in, the clearer your customers
will be. Remember the fastest way to success is differentiating your
business from the rest. Use these questions as a foundation for defining
your business.
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