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When
creating your mission statement, consider:
What
are your company’s history and traditions? How do they influence what you
want to accomplish today and in the long term?
How
do you characterize the management philosophy of the company? What input
does management have in the direction of the company?
What
distinguishes your company from all the other companies that perform the
same service or function? How do you already surpass the competition? What
can you do to continue surpassing them?
What
goals are realistic when considering the available resources?
Where
do you need to improve in order to beat the competition? What are your
competitors doing that you can imitate and improve upon?
Answering
these questions are a good start to creating a strong mission statement.
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