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Too
many businesses have wasted a lot of money on websites that don’t work.
Consider these important questions before jumping online.
Who are your customers, and are they
currently using the Internet? Do
your customers use online services? Try a customer survey if you don’t know the
answer to this yet.
Where
are you able and willing to do business? Web pages are viewed from people
all over the world. Be clear about where you serve, otherwise you may
receive leads and orders that you can’t fulfill.
What
do you want your site to do? Will it provide ongoing support and information
to current customers? Is it meant to attract new customers? Is it another
sales channel? Do you want to be able to receive email and contact
information from users?
What
is your promotion plan and budget? Getting people to your site is an art.
You will need a strategy for being found by search engines and directories
as well as for driving people to your site.
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