|
Here
are some guidelines for engaging your customers and keeping them coming
back.
Offer
an appropriate incentive for repeat business. A free service or product
after a certain amount of purchases or visits.
Get
to know your regular customers and make it easy for them to patronize your
business. A hairdresser with a client who wants to try something new but is
frightened by anything too drastic would be wise to suggest a temporary
color wash.
If
you offer prospective customers a free gift or some other incentive,
consider offering it to existing clients.
Find
ways to acknowledge repeat visitors. Send a thank you note or a coupon.
Create a wall of fame area to hang photos of customers.
Give
customers a way to give you feedback—-a suggestion box, a wall in a
restroom, a corner of your web site, an organized meeting with a
facilitator. You have to commit to responding to the feedback, implementing
an idea or offering a plausible and reasonable explanation as to why
something can’t be done. Remember to always thank your customers for their
time and valuable feedback.
|
