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Does
your site cover all your markets? Do you have several categories of clients?
Is your site content designed for each of these?
Is
it engaging? Does the content clearly state why your visitors should care
and what’s in it for them?
Do
you clearly state features and benefits? Have you used case studies, sample
client lists, and testimonials?
Do
you speak with authority as a leader in your field? Consider writing
articles on important issues in your industry. They will be picked up by
search engines, and you can offer them to publications that your target
markets read - always with a link back, or reference to your site, of
course.
Do
you have a call to action? Think strategically on every page. Invite the
visitor to take a quiz, or go to the next page. Just make it easy and
obvious.
Are
you considering all avenues? Explore all ways of promoting your site:
creating articles with a link to your site, advertising in e-zines,
appending a signature file to your e-mail, including your site address on
email signatures and business cards.
Look
to future editions for more information on web tactics.
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