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Writing
your vision statement is just as important as conceiving a vision. A written
statement acts as a an ever present reminder of where your business should
be heading. Here are 8 criteria for success when writing your vision
statement:
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Conveys
what the business will look like
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Appeals
to the long-term interests of the business owner/s, team and
customers
-
Is
realistic and attainable
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Qualifies
and quantifies key elements so they are measurable
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Can
be used as a guide when making critical business decisions
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Is
not so rigid that it stifles innovation or initiative, but has a strong
set of guiding principles
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Is
easily communicated to and understood by everyone in your
organization
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Makes
strategic sense and does not cause dysfunction
For
assistance with your visioning process, please feel free to contact
us.
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