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Believe it or not, small
businesses have a strong competitive edge over big businesses. That is if
they use it. More and more, people like to support their community and
that includes the local businesses...especially those businesses that
support the community. A business that shows goodwill in the community
receives the goodwill of its community.
Here are some tips for
developing strong community ties and visibility:
- Consider joining
business and community organizations that will bolster your visibility
and reinforce your integrity
- Sponsor local athletic
teams
- If there is a community
crisis like a natural disaster, a fire or blizzard get involved in
supporting the effort to fix the problem
- Develop a customer
referral program
Building strong community
relations is a form of marketing. Often times it is cheaper than
advertising and more fun than standard marketing campaigns. But it does
take time, commitment and energy. Choose your community relations efforts
wisely.
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