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Public relations may seem fruitless. But the truth is free publicity can
generate more business than expensive marketing campaigns, especially when
it comes to discerning customers. What do you believe more: the glossy,
expensive ad that promises to grow your hair back in 30 days or a news
report featuring people who have regained their hair because of this new
prescription? News coverage lends legitimacy.
That's why publicity must be strategic. Know what your message is.
Don't leave it to the media to make it up for you. Think about what
programs and publications your target customers enjoy. Get to know the
journalists and the types of stories they feature. Have a list of
available sources willing to talk to the journalist. This is publicity
with a strategy, and it's free.
For assistance, please contact us.
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