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Communication
is a critical component of any sales program. And even in the Internet
age, a strong sales letter still makes an impact when written correctly.
There are four characteristics of a successful sales letter:
-
Has
an offer or a product description that grabs the reader's attention.
Use the subject line of an email or open with a headline in different
typeface, font or color to grab your readers' attention.
-
Lets
customers know what you can do for them and keeps them interested in
the details. Use bullet points or highlight the benefits of your
offering.
-
Illustrates
the benefits of the product explicitly and features testimonies from
real users of the products. Always ask permission to use customer
feedback in your promotions. Whenever possible, site the customer name
and any pertinent information.
-
Contains
a strong call to action. Be clear about how the customer can get in
touch with you.
Consider
2 letters and place a code to track which one gets the most responses.
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