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To
target your customers, you have to know something about them. Here are
some basic types of information that can help you identify your best
customers (and more like them):
Demographic
information - average age, average income range, location, occupation,
education, marital status, gender, race, disposable income
Lifestyle
information - hobbies, interests, what they do for fun and
entertainment, political beliefs, memberships in organizations, cultural
practices
Psychographic
information - personality traits and emotions that affect purchasing
decisions (e.g. do they see themselves as fiercely independent, do they
long for stability, do they want to keep up with everyone else or stand
apart from the crowd, are they adventurers).
We
can help you profile your "ideal" customers and get a better
"bang" for your marketing buck.
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