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Many
business people simply make it difficult for people to buy things because
they don't give them a specific action plan.
Consider
for example, a potential customer of a business is reading a letter about
a new product or service. The potential customer is excited. But the she
puts the letter down promising to "get back to it" but never
actually does. Sound familiar?
People
need to be told explicitly how to act in order to obtain a business
product or service. Sure, it seems obvious. But it's amazing how many
times the obvious gets overlooked.
The
fact is, potential customers (strange as it might seem) really do
appreciate being led. Let's get even stronger. If you don't get PRO-active
in asking for the order, you are denying yourself maybe two-thirds of your
potential business.
The
opportunities to get proactive and lead your customers to buy from you are
far-reaching and plentiful. Grasp them! |
